Top 5 Fashion Games Performance in Oceania for Q1 2022

In Q1 2022, the top 5 fashion games in Oceania demonstrated varied performance across downloads, revenue, and active user metrics. Here’s a closer look at how each app fared during this period, based on Sensor Tower data.

Project Makeover from Magic Tavern, Inc. saw its weekly revenue fluctuate slightly, peaking at approximately $123K in the week of January 17 and ending the quarter at around $120K. Weekly downloads experienced a decline from about 25K at the start of January to just over 10K by the end of March. Meanwhile, weekly active users decreased from nearly 140K to 118K over the same period.

Outfit Makeover by SUPERSONIC STUDIOS LTD had modest weekly revenue, with peaks reaching only $21 in late February. Downloads started strong with over 21K in mid-January but gradually fell to around 6K by the end of March. Active users followed a similar trend, starting at over 19K and dropping to approximately 14K by the end of the quarter.

Love Fantasy: Match & Stories from Appzoa Tech Co., Limited showed a notable rise in weekly revenue, starting at about $1.4K and reaching over $3K by the end of March. Downloads fluctuated, peaking at 23K in early January before declining to around 7.5K by the end of the quarter. Active users saw a decrease from 34.5K to just under 19.3K during the same timeframe.

Hair Challenge by Rollic Games maintained a consistent revenue stream, with weekly earnings hovering around $30-$70. Downloads dropped from 16K at the start of January to around 7K by the end of March. Active users also experienced a decline, going from nearly 94K to 63K.

Hair Dye! by Crazy Labs did not generate any revenue throughout the quarter. However, downloads saw a decline from 14K in late December to just under 5K by the end of March. Active users decreased from around 44K to 23K over the same period.

For more detailed insights and analysis, visit Sensor Tower.